Last Updated: 1 January 2026
1. Introduction
Welcome to kelab711 ("we", "our", "us"). kelab711 is Malaysia's premier online casino and sports betting platform, operated at https://kelab711.lat. This Privacy Policy describes how kelab711 collects, uses, stores, and protects the personal data of users ("you", "your") who access or use our website and associated services.
By registering an account, accessing the kelab711 platform, or continuing to browse our website, you acknowledge that you have read, understood, and agree to the data practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the platform immediately.
This policy applies to all users located in Malaysia and is written in compliance with applicable Malaysian data protection principles. Where kelab711 processes data relating to users in other jurisdictions, we apply equivalent or higher standards of protection.
2. Information We Collect
kelab711 collects personal data in the following categories, depending on how you interact with our platform:
2.1 Information You Provide Directly
- Account registration data: Full name, date of birth, email address, mobile number, and preferred username.
- Identity verification (KYC): Where required for anti-money laundering compliance, we may collect a copy of your MyKad, passport, or other government-issued ID, together with a selfie for liveness verification.
- Payment information: Bank account details, e-wallet identifiers (Touch 'n Go, Boost, DuitNow), or cryptocurrency wallet addresses used for deposits and withdrawals. kelab711 does not store full card numbers or CVV data.
- Communications: Messages you send to our support team via live chat or email, including any attachments you choose to share.
- Preference settings: Language preferences, notification settings, and responsible gaming limits you configure within your account dashboard.
2.2 Information Collected Automatically
- Device & technical data: IP address, browser type and version, operating system, device identifiers, screen resolution, and time zone.
- Usage data: Pages visited, games played, betting history, session duration, click-stream data, and features accessed on the kelab711 platform.
- Log data: Server logs that record your interactions with our platform, including login timestamps, error reports, and transaction records.
- Cookies & similar technologies: Session tokens, preference cookies, and analytics identifiers. See Section 5 for full details.
2.3 Information from Third Parties
- Payment processors: Transaction status, reference numbers, and risk flags returned by our payment gateway partners when you make a deposit or withdrawal.
- Identity verification providers: Results of automated KYC checks, including document validity outcomes and politically exposed person (PEP) screening results.
- Fraud prevention services: Risk scores and device fingerprinting data from third-party fraud detection tools that help us protect your account.
3. How We Use Your Information
kelab711 uses the personal data we collect for the following purposes:
- Account management: To create, maintain, and secure your kelab711 account, and to verify your identity when you log in.
- Service delivery: To process bets, deposits, withdrawals, bonus credits, and all other transactional services you request on the platform.
- Legal compliance: To fulfil our obligations under applicable anti-money laundering (AML), know-your-customer (KYC), and counter-terrorist financing (CTF) regulations.
- Customer support: To respond to your queries, resolve disputes, and provide assistance through our 24/7 support channels in English, Bahasa Melayu, and 中文.
- Security & fraud prevention: To detect, investigate, and prevent fraudulent transactions, cheating, multi-accounting, and other activities that violate our Terms & Conditions.
- Platform improvement: To analyse usage patterns, identify technical issues, and improve the performance, design, and feature set of the kelab711 platform.
- Responsible gaming: To monitor gaming behaviour for signs of problem gambling, enforce self-exclusion requests, and apply deposit or loss limits you have set.
- Communications: To send you transactional notifications (e.g. deposit confirmations, withdrawal updates), security alerts, and — where you have opted in — promotional offers relevant to your interests.
Marketing opt-out: You may withdraw your consent to receive marketing communications at any time by updating your notification preferences in your account dashboard or by contacting our support team.
4. Sharing of Information
kelab711 does not sell or rent your personal data to third parties. We may share your information only in the limited circumstances described below:
- Service providers: Trusted third-party vendors who assist us in operating the platform — including payment processors (Maybank, CIMB, Public Bank, DuitNow, Touch 'n Go, Boost), KYC verification providers, cloud hosting services, and customer support software — are granted access only to the data necessary to perform their specific functions and are contractually bound to keep it confidential.
- Regulatory authorities: We may disclose personal data to Malaysian regulators, law enforcement agencies, or other government bodies when legally required to do so, or when we believe disclosure is necessary to protect the rights, property, or safety of kelab711, our users, or the public.
- Business transfers: In the event of a merger, acquisition, or sale of all or part of kelab711's business assets, your data may be transferred to the acquiring entity, subject to equivalent privacy protections.
- With your consent: We may share your data with additional third parties where you have given us your explicit prior consent to do so.
All third-party service providers engaged by kelab711 are subject to data processing agreements that require them to handle your information in accordance with this Privacy Policy and applicable data protection laws.
5. Cookies & Tracking Technologies
kelab711 uses cookies and similar tracking technologies to ensure the platform functions correctly, to keep your session secure, and to understand how users interact with our site. The categories of cookies we use are as follows:
- Strictly necessary cookies: These are essential for the platform to operate. They manage your login session, maintain your authentication state, and protect against cross-site request forgery (CSRF). You cannot opt out of these without losing access to the platform.
- Functional cookies: These remember your preferences — such as your chosen language and display settings — so you do not have to reconfigure them each visit.
- Analytics cookies: We use privacy-respecting analytics tools to understand aggregate traffic patterns, popular game categories, and page performance. This data is anonymised and used solely to improve kelab711.
- Security cookies: These support fraud detection by helping us identify unusual login patterns or suspicious device behaviour.
kelab711 does not use third-party advertising cookies or cross-site tracking pixels. You can manage your cookie preferences through your browser settings; however, disabling strictly necessary cookies will impair your ability to use the platform.
6. Data Security
kelab711 takes the security of your personal data seriously. We implement a layered security architecture that includes:
- TLS/SSL encryption: All data in transit between your browser and our servers is encrypted using industry-standard Transport Layer Security (TLS 1.2 or higher).
- Encryption at rest: Sensitive data stored in our databases — including identity documents and financial records — is encrypted using AES-256 encryption.
- Access controls: Strict role-based access controls ensure that only authorised kelab711 personnel can access personal data, and only to the extent required by their job function.
- Two-factor authentication (2FA): We strongly encourage all users to enable 2FA on their kelab711 account to add an extra layer of protection.
- Regular security audits: Our platform undergoes periodic penetration testing and security reviews conducted by independent third-party specialists.
- Incident response: In the unlikely event of a data breach affecting your personal information, kelab711 will notify you and the relevant authorities in accordance with applicable legal requirements.
Your responsibility: Please keep your kelab711 login credentials confidential. Never share your password with anyone. If you suspect unauthorised access to your account, contact our support team immediately at [email protected].
7. Data Retention
kelab711 retains your personal data for as long as your account remains active, or as long as is necessary to fulfil the purposes outlined in this Privacy Policy, including compliance with our legal obligations.
- Active accounts: Data is retained for the lifetime of your account plus a minimum of five (5) years following account closure, to comply with AML record-keeping requirements.
- Transaction records: Financial transaction records, including deposit and withdrawal histories, are retained for a minimum of seven (7) years in accordance with applicable financial regulations.
- Support communications: Chat logs and email correspondence with our support team are retained for up to three (3) years.
- Marketing data: If you have opted in to marketing communications, we retain your consent record and marketing profile until you withdraw consent or for a maximum of two (2) years from your last interaction, whichever comes first.
- Deleted accounts: When you request account deletion, we will anonymise or securely delete your personal data within 30 days, except where retention is required by law.
8. Your Rights
As a user of kelab711, you have the following rights with respect to your personal data. To exercise any of these rights, please contact our Data Protection team at [email protected]:
- Right of access: You may request a copy of the personal data kelab711 holds about you at any time.
- Right to rectification: If any of the personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it.
- Right to erasure: Subject to our legal retention obligations, you may request that we delete your personal data. Note that we may be unable to comply fully where retention is required by AML or other financial regulations.
- Right to restrict processing: You may ask us to limit the way we use your data in certain circumstances — for example, while a dispute regarding its accuracy is being resolved.
- Right to data portability: You may request that we provide your personal data in a structured, commonly used, and machine-readable format so that you can transfer it to another service.
- Right to withdraw consent: Where processing is based on your consent (e.g. marketing emails), you may withdraw that consent at any time without affecting the lawfulness of prior processing.
- Right to object: You may object to the processing of your personal data where kelab711 relies on legitimate interests as its legal basis, unless we can demonstrate compelling legitimate grounds that override your interests.
We will respond to all verified data rights requests within thirty (30) calendar days. In complex cases, we may extend this period by an additional thirty (30) days, and will inform you of the extension within the initial period.
9. Age Restrictions
kelab711 is strictly an adults-only platform. You must be 21 years of age or older to register an account or use any of our gaming and betting services. This age restriction applies to all users regardless of location, including users in Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Bangsar, and all other states and territories of Malaysia.
We do not knowingly collect, use, or retain personal data from individuals under the age of 21. Age verification is performed as part of our standard KYC process. If we become aware that a user under the age of 21 has registered an account or provided us with personal data, we will:
- Immediately suspend and close the account;
- Reverse any deposits made to the account;
- Permanently delete all personal data associated with the account; and
- Report the matter to relevant authorities where required by law.
If you believe a minor has created an account on kelab711, please contact us immediately at [email protected] so we can take appropriate action without delay.
10. Changes to This Policy
kelab711 reserves the right to update or modify this Privacy Policy at any time. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page;
- Display a prominent notice on the kelab711 platform for a minimum of 14 days following the update; and
- Where the changes are significant, send a notification to your registered email address.
Your continued use of kelab711 after any such changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your data. The most current version of this policy will always be available at https://kelab711.lat/privacy-policy.